The leviathan like machine of milking revenue from consumers, by producing the same content packaged and resold with a new roman numeral, as a supposed continuing story in the episodic life of some disenchanted hero, having about as much depth and character as Chuck Norris, is typical of what we have for a games industry today.

We are bombarded with the latest version of a game bearing vestigial storylines, and we all fall into some sort of Jobsian reality distortion field where we feel so compelled to throw down twenty, thirty or even forty  pounds to fire off the synaptic responses in the brain to action , adventure , even terror.

The pixelated pleasure we get from jumping shooting, shouting and, ultimately winning has given the games industry a new kind of addiction. A new electronic nicotine for the masses of youngsters who could spend their time more productively, talking to someone they can actually see and touch. Expertly marketed by the games industry, we have a undying need to feed like some sort of suburban sarlacc.

This, then, is the background on which we find that after a couple of years, the release date for Halo 4 has been announced. Master Chief will return and we will all rush out in droves to find out what he has been getting up to. News flash – its pretty much the same as last time, the main difference being that you’ll probably see different Aliens.

I hope a page will be taken out of the playbook of games like Mass effect 3 , Skyrim, Dragon Age 2 , and even Grand Theft Auto to some extent.  The games industry needs, dare I say, must ensure that new games are driven by a story and not a more basic need to just “button bash”.

Of course , I could be entirely wrong.

The geekout podcast will return next week.


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